TikTok influencer contest & giveaway videos in the U.S. & Canada 2022, by views

Published by Statista Research Department, Dec 10, 2024
In 2022, TikTok influencer marketing videos of brands and companies that activated TikTok contest and giveaway campaigns with sponsored content and were sponsored by players from the food and drink industry reached 33.7 million views on the platform. The second strongest industries was fashion, having achieved 14.1 million views for the analyzed contest and giveaway videos.

Number of TikTok influencer marketing contest and giveaway campaigns in the United States and Canada in 2022, by views

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Release date

July 2023

Region

Canada, United States

Survey time period

2022

Supplementary notes

Methodology: All 9,700 analyzed videos were required to comply with proper FTC disclosure regulations, and were posted between January and December 2022, by creators based in the United States and Canada.

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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