In 2022, TikTok influencer marketing videos of brands and companies that activated TikTok contest and giveaway campaigns with sponsored content and were sponsored by players from the food and drink industry reached 33.7 million views on the platform. The second strongest industries was fashion, having achieved 14.1 million views for the analyzed contest and giveaway videos.
Number of TikTok influencer marketing contest and giveaway campaigns in the United States and Canada in 2022, by views
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Number of TikTok views in millions
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Methodology: All 9,700 analyzed videos were required to comply with proper FTC disclosure regulations, and were posted between January and December 2022, by creators based in the United States and Canada.
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NeoReach. (July 4, 2023). Number of TikTok influencer marketing contest and giveaway campaigns in the United States and Canada in 2022, by views [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1330779/tiktok-influencer-marketing-contest-giveaway-campaigns-industry/
NeoReach. "Number of TikTok influencer marketing contest and giveaway campaigns in the United States and Canada in 2022, by views." Chart. July 4, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1330779/tiktok-influencer-marketing-contest-giveaway-campaigns-industry/
NeoReach. (2023). Number of TikTok influencer marketing contest and giveaway campaigns in the United States and Canada in 2022, by views. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1330779/tiktok-influencer-marketing-contest-giveaway-campaigns-industry/
NeoReach. "Number of Tiktok Influencer Marketing Contest and Giveaway Campaigns in The United States and Canada in 2022, by Views." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1330779/tiktok-influencer-marketing-contest-giveaway-campaigns-industry/
NeoReach, Number of TikTok influencer marketing contest and giveaway campaigns in the United States and Canada in 2022, by views Statista, https://www.statista.com/statistics/1330779/tiktok-influencer-marketing-contest-giveaway-campaigns-industry/ (last visited July 22, 2024)
Number of TikTok influencer marketing contest and giveaway campaigns in the United States and Canada in 2022, by views [Graph], NeoReach, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1330779/tiktok-influencer-marketing-contest-giveaway-campaigns-industry/