Social media usage for shopping during Ramadan Malaysia 2022

Published by
Amanda Siddharta,
Jan 29, 2024
According to a survey on Ramadan conducted in Malaysia between February and March 2022, 81 percent of the respondents indicated that they will be using social media in Ramadan to shop for themselves or others. In comparison, 79 percent of the respondents indicated they will use social media during Ramadan to find new shopping deals or promotions.

Social media usage for shopping during Ramadan in Malaysia as of March 2022

CharacteristicShare of respondents
To shop for yourself or others 81%
To find deals/promotions 79%
To get inspirations and research shopping ideas 74%
To find local businesses to support 71%
To seek advice about shopping from others 63%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents81%81%79%79%74%74%71%71%63%63%To shop for yourself or othersTo find deals/promotionsTo get inspirations and research shopping ideasTo find local businesses to supportTo seek advice about shopping from others
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%

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Source

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TGM Research

Release date

March 2022

Region

Malaysia

Survey time period

February 25 to March 6, 2022

Number of respondents

702 respondents

Age group

18-45 years

Method of interview

Online survey

Supplementary notes

Survey question: How social media will be used during Ramadan?

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Statistics on " Ramadan in Southeast Asia "

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