In 2023, the retail sector alone accounted for approximately 18 percent of the advertising spending in Brazil, making it the industry investing the most in ads in the South American country. The consumer services and the finance and insurance segments followed with shares of around 10 and nine percent, respectively.
Leading advertising categories in Brazil in 2023, by share of advertising spending
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Kantar Ibope Media. (April 30, 2024). Leading advertising categories in Brazil in 2023, by share of advertising spending [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1330729/share-ad-spending-in-brazil-by-industry/
Kantar Ibope Media. "Leading advertising categories in Brazil in 2023, by share of advertising spending." Chart. April 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1330729/share-ad-spending-in-brazil-by-industry/
Kantar Ibope Media. (2024). Leading advertising categories in Brazil in 2023, by share of advertising spending. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1330729/share-ad-spending-in-brazil-by-industry/
Kantar Ibope Media. "Leading Advertising Categories in Brazil in 2023, by Share of Advertising Spending." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1330729/share-ad-spending-in-brazil-by-industry/
Kantar Ibope Media, Leading advertising categories in Brazil in 2023, by share of advertising spending Statista, https://www.statista.com/statistics/1330729/share-ad-spending-in-brazil-by-industry/ (last visited December 22, 2024)
Leading advertising categories in Brazil in 2023, by share of advertising spending [Graph], Kantar Ibope Media, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1330729/share-ad-spending-in-brazil-by-industry/
