According to a survey conducted in Japan in October 2021, almost a third of the respondents did not know the term "tracking" in the context of online advertising. At the same time, 5.6 percent stated to thoroughly know the meaning of the word.
Awareness of tracking for online advertising purposes in Japan as of October 2021
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Neo Marketing. (October 28, 2021). Awareness of tracking for online advertising purposes in Japan as of October 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/
Neo Marketing. "Awareness of tracking for online advertising purposes in Japan as of October 2021." Chart. October 28, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/
Neo Marketing. (2021). Awareness of tracking for online advertising purposes in Japan as of October 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/
Neo Marketing. "Awareness of Tracking for Online Advertising Purposes in Japan as of October 2021." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/
Neo Marketing, Awareness of tracking for online advertising purposes in Japan as of October 2021 Statista, https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/ (last visited November 22, 2024)
Awareness of tracking for online advertising purposes in Japan as of October 2021 [Graph], Neo Marketing, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/