According to a survey conducted in 2021, 45 percent of Millennials in the United States stated that Booking.com was the travel accommodation service with the best social media presence. For Gen Z respondents, 42 percent reported Airbnb as the travel platform with the leading social media presence. Overall, around a quarter of respondents belonging to the Baby Boomer generation said that short-term rental service Sonder was the travel accommodation brand with the best online presence.
Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation
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Latana. (August 23, 2022). Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
Latana. "Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation." Chart. August 23, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
Latana. (2022). Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
Latana. "Travel Accommodation Brand with The Leading Social Media Presence According to Consumers in The United States as of August 2021, by Generation." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
Latana, Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation Statista, https://www.statista.com/statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/ (last visited January 09, 2025)
Travel accommodation brand with the leading social media presence according to consumers in the United States as of August 2021, by generation [Graph], Latana, August 23, 2022. [Online]. Available: https://www.statista.com/statistics/1330675/us-leading-social-media-presence-travel-accommodation-services-generation/
