Brazil: Snapchat users 2024, by gender

Published by
Tiago Bianchi,
Sep 4, 2024
According to a 2022 survey, 60 percent of Snapchat users in Brazil were women. Meanwhile, men accounted for 40 percent of the total instant messaging app users in the country. Despite accounting for some of its smallest download rates to date, it was estimated that the number of Snapchat users in the country will reach around 10 million users by this year, with 13.7 million Brazilian users by 2025.

Distribution of Snapchat users in Brazil as of June 2024, by gender

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Release date

July 2024

Region

Brazil

Survey time period

January to June 2024

Number of respondents

179 respondents

Age group

18-64 years

Special properties

Snapchat users

Method of interview

Online survey

Supplementary notes

Original questions:

Single pick: "What is your gender?"

Multi pick: "Which instant messenger or video call services do you use regularly?"

The total may not add up to 100 percent.

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