According to a survey in which respondents were asked about the reasons for plant-based milk consumption in Italy in 2022, the largest group of respondents, 40 percent, said they consumed it because they were motivated, first and foremost, by curiosity. A large percentage, 35 percent, chose it because they believed that plant-based milk had greater digestibility than traditional milk.
Consumer reasons for drinking plant-based milk in Italy as of February 2022
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la Repubblica. (March 17, 2022). Consumer reasons for drinking plant-based milk in Italy as of February 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1330639/italy-plant-based-milk-consumption-reasons/
la Repubblica. "Consumer reasons for drinking plant-based milk in Italy as of February 2022." Chart. March 17, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1330639/italy-plant-based-milk-consumption-reasons/
la Repubblica. (2022). Consumer reasons for drinking plant-based milk in Italy as of February 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1330639/italy-plant-based-milk-consumption-reasons/
la Repubblica. "Consumer Reasons for Drinking Plant-based Milk in Italy as of February 2022." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1330639/italy-plant-based-milk-consumption-reasons/
la Repubblica, Consumer reasons for drinking plant-based milk in Italy as of February 2022 Statista, https://www.statista.com/statistics/1330639/italy-plant-based-milk-consumption-reasons/ (last visited January 08, 2025)
Consumer reasons for drinking plant-based milk in Italy as of February 2022 [Graph], la Repubblica, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1330639/italy-plant-based-milk-consumption-reasons/
