According to data gathered over the period from May 2020 to May 2022, the most talked about fashion trend online in the United States, United Kingdom (UK), and France was sustainable fashion. Over a third of online mentions of fashion trends were about this topic in particular. Other trends related to sustainable fashion, such as upcycling, secondhand, and vegan fashion were also popular.
Share of total conversation volume of fashion trends in the United States, United Kingdom (UK), and France between 2020 and 2022
The source analyzed 3.4 million online, public mentions of fashion trends in the United States, United Kingdom, and France. Only English language mentions were analyzed.
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Ipsos. (May 27, 2022). Share of total conversation volume of fashion trends in the United States, United Kingdom (UK), and France between 2020 and 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1330592/fashion-trend-conversation-volume-us-uk-france/
Ipsos. "Share of total conversation volume of fashion trends in the United States, United Kingdom (UK), and France between 2020 and 2022." Chart. May 27, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1330592/fashion-trend-conversation-volume-us-uk-france/
Ipsos. (2022). Share of total conversation volume of fashion trends in the United States, United Kingdom (UK), and France between 2020 and 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1330592/fashion-trend-conversation-volume-us-uk-france/
Ipsos. "Share of Total Conversation Volume of Fashion Trends in The United States, United Kingdom (Uk), and France between 2020 and 2022." Statista, Statista Inc., 27 May 2022, https://www.statista.com/statistics/1330592/fashion-trend-conversation-volume-us-uk-france/
Ipsos, Share of total conversation volume of fashion trends in the United States, United Kingdom (UK), and France between 2020 and 2022 Statista, https://www.statista.com/statistics/1330592/fashion-trend-conversation-volume-us-uk-france/ (last visited November 22, 2024)
Share of total conversation volume of fashion trends in the United States, United Kingdom (UK), and France between 2020 and 2022 [Graph], Ipsos, May 27, 2022. [Online]. Available: https://www.statista.com/statistics/1330592/fashion-trend-conversation-volume-us-uk-france/
