Brazil: leading social media platforms users 2023, by education level

Published by
Tiago Bianchi,
Nov 23, 2023
According to a 2023 survey, between 38 percent of social media platform users in Brazil either had a Bachelor's degree qualification. Another 36 percent of the social platform users were either has their secondary education and were or could pursue further education than high school or had permission to go to university, while another 9 percent of respondents had technical or vocational education qualifications. Among all platforms, LinkedIn and Pinterest were the ones in which most of of its users had a college degree.

Distribution of leading social media platform users in Brazil as of August 2023, by education level

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Release date

September 2023

Region

Brazil

Survey time period

January to August 2023

Number of respondents

6,728*

Age group

18-64 years

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

’’What is the highest level of education you have completed?’’; Single Pick;

"What social media platforms do you use regularly?

This does not include instant messengers such as WhatsApp"; Multi Pick;

Base for each app:

* Users of social media platforms (total) n=6,728
Facebook users n=5,312
Instagram users n=5,761
LinkedIn users n=2,038
Pinterest users n=2,007
Reddit users n=493
Snapchat users n=847
TikTok users n=3,347
Tumblr users n=288
Twitch users n=891
Twitter users n=2,577
YouTube users n=5,651

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