Brazil: leading social media platforms users 2024, by education level

Published by
Tiago Bianchi,
Sep 9, 2024

According to a 2024 survey, around 41 percent of social media platform users in Brazil had a Bachelor's degree qualification. Another 27 percent of social network users had an upper secondary education and were eligible to attend university, while another ten percent of respondents had technical or vocational education qualifications. Among all platforms, LinkedIn and Pinterest were the ones in which most of its users had a college degree.

Distribution of leading social media platform users in Brazil as of August 2024, by education level

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Release date

September 2024

Region

Brazil

Survey time period

January to August 2024

Number of respondents

6,072*

Age group

18-64 years

Special properties

social media platform users in Brazil

Method of interview

Online survey

Supplementary notes

Values may not sum up to 100 percent due to rounding.

Original questions:

Single pick: ’’What is the highest level of education you have completed?’’; 

Multi pick: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp"

Base for each app:

* Users of social media platforms (total) n=6,072
Facebook users n=4,538
Instagram users n=5,312
LinkedIn users n=1,742
Pinterest users n=1,813
Reddit users n=302
Snapchat users n=577
TikTok users n=2,994
Tumblr users n=200
Twitch users n=676
X (Twitter) users n=1,929
YouTube users n=4,868

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