In a survey conducted among healthcare and pharmaceutical marketers in the United States in September 2021 it was found that close to half of respondents were using a digital media agency to buy CTV advertising, while a further 23 percent said they used a TV media agency for that purpose.
Leading methods of buying connected TV (CTV) advertising according to healthcare marketers in the United States as of September 2021
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Medical Marketing & Media. (November 4, 2021). Leading methods of buying connected TV (CTV) advertising according to healthcare marketers in the United States as of September 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1330532/method-buy-ctv-advertising-healthcare-us/
Medical Marketing & Media. "Leading methods of buying connected TV (CTV) advertising according to healthcare marketers in the United States as of September 2021." Chart. November 4, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1330532/method-buy-ctv-advertising-healthcare-us/
Medical Marketing & Media. (2021). Leading methods of buying connected TV (CTV) advertising according to healthcare marketers in the United States as of September 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1330532/method-buy-ctv-advertising-healthcare-us/
Medical Marketing & Media. "Leading Methods of Buying Connected Tv (Ctv) Advertising According to Healthcare Marketers in The United States as of September 2021." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/1330532/method-buy-ctv-advertising-healthcare-us/
Medical Marketing & Media, Leading methods of buying connected TV (CTV) advertising according to healthcare marketers in the United States as of September 2021 Statista, https://www.statista.com/statistics/1330532/method-buy-ctv-advertising-healthcare-us/ (last visited October 02, 2024)
Leading methods of buying connected TV (CTV) advertising according to healthcare marketers in the United States as of September 2021 [Graph], Medical Marketing & Media, November 4, 2021. [Online]. Available: https://www.statista.com/statistics/1330532/method-buy-ctv-advertising-healthcare-us/