The results of a September 2021 survey among healthcare and pharmaceutical marketers in the United States shows that respondents were devoting similar chares of their budgets to both TV and CTV advertising, with the former accounting for slightly less - at 49.8 percent.
Share of budgets devoted to TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Medical Marketing & Media. (November 4, 2021). Share of budgets devoted to TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1330531/budget-share-tv-ctv-advertising-healthcare-us/
Medical Marketing & Media. "Share of budgets devoted to TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021." Chart. November 4, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1330531/budget-share-tv-ctv-advertising-healthcare-us/
Medical Marketing & Media. (2021). Share of budgets devoted to TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1330531/budget-share-tv-ctv-advertising-healthcare-us/
Medical Marketing & Media. "Share of Budgets Devoted to Tv and Connected Tv (Ctv) Advertising According Healthcare Marketers in The United States as of September 2021." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/1330531/budget-share-tv-ctv-advertising-healthcare-us/
Medical Marketing & Media, Share of budgets devoted to TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021 Statista, https://www.statista.com/statistics/1330531/budget-share-tv-ctv-advertising-healthcare-us/ (last visited October 02, 2024)
Share of budgets devoted to TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021 [Graph], Medical Marketing & Media, November 4, 2021. [Online]. Available: https://www.statista.com/statistics/1330531/budget-share-tv-ctv-advertising-healthcare-us/