Use of TV and CTV advertising by healthcare marketers in the U.S. 2021

Published by
Michele Majidi,
Jan 6, 2023
During a September 2021 survey among healthcare and pharmaceutical marketers in the United States it was found that half of respondents were using both TV and connected TV advertising at that time. According to 12 percent of respondents, they used to run CTV ads in the past two years but had stopped doing so.

Use of TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021

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Sources

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Release date

November 2021

Region

United States

Survey time period

September 2021

Supplementary notes

The source did not provide information on the sample number.

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Statistics on " Connected TV advertising in the United States "

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

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