During a September 2021 survey among healthcare and pharmaceutical marketers in the United States it was found that half of respondents were using both TV and connected TV advertising at that time. According to 12 percent of respondents, they used to run CTV ads in the past two years but had stopped doing so.
Use of TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021
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Medical Marketing & Media. (November 4, 2021). Use of TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1330524/use-tv-ctv-advertising-healthcare-us/
Medical Marketing & Media. "Use of TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021." Chart. November 4, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1330524/use-tv-ctv-advertising-healthcare-us/
Medical Marketing & Media. (2021). Use of TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1330524/use-tv-ctv-advertising-healthcare-us/
Medical Marketing & Media. "Use of Tv and Connected Tv (Ctv) Advertising According Healthcare Marketers in The United States as of September 2021." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/1330524/use-tv-ctv-advertising-healthcare-us/
Medical Marketing & Media, Use of TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021 Statista, https://www.statista.com/statistics/1330524/use-tv-ctv-advertising-healthcare-us/ (last visited October 02, 2024)
Use of TV and connected TV (CTV) advertising according healthcare marketers in the United States as of September 2021 [Graph], Medical Marketing & Media, November 4, 2021. [Online]. Available: https://www.statista.com/statistics/1330524/use-tv-ctv-advertising-healthcare-us/