For nearly two thirds of surveyed Russians, high product quality was the most important factor determining their choice of electronics and household brands, according to data from May 2022. The availability of discounts and special offers was the second leading driver, named by approximately six out of ten respondents. By contrast, environmental friendliness of products was cited as the least important factor.
Main factors driving selection of electronics and household appliances brands in Russia in 2022
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Technologies of Trust. (June 1, 2022). Main factors driving selection of electronics and household appliances brands in Russia in 2022 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. "Main factors driving selection of electronics and household appliances brands in Russia in 2022." Chart. June 1, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. (2022). Main factors driving selection of electronics and household appliances brands in Russia in 2022. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. "Main Factors Driving Selection of Electronics and Household Appliances Brands in Russia in 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust, Main factors driving selection of electronics and household appliances brands in Russia in 2022 Statista, https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/ (last visited November 18, 2024)
Main factors driving selection of electronics and household appliances brands in Russia in 2022 [Graph], Technologies of Trust, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
