For nearly two thirds of surveyed Russians, high product quality was the most important factor determining their choice of electronics and household brands, according to data from May 2022. The availability of discounts and special offers was the second leading driver, named by approximately six out of ten respondents. By contrast, environmental friendliness of products was cited as the least important factor.
Main factors driving selection of electronics and household appliances brands in Russia in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Technologies of Trust. (June 1, 2022). Main factors driving selection of electronics and household appliances brands in Russia in 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. "Main factors driving selection of electronics and household appliances brands in Russia in 2022." Chart. June 1, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. (2022). Main factors driving selection of electronics and household appliances brands in Russia in 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. "Main Factors Driving Selection of Electronics and Household Appliances Brands in Russia in 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust, Main factors driving selection of electronics and household appliances brands in Russia in 2022 Statista, https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/ (last visited December 19, 2024)
Main factors driving selection of electronics and household appliances brands in Russia in 2022 [Graph], Technologies of Trust, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
