For six out of ten Russians, high quality of products was the most important factor determining their choice of health and beauty product brands, according to a survey from May 2022. The availability of discounts and special offers was the second leading driver, named by one half of the survey respondents.
Main factors driving selection of health and beauty brands in Russia in 2022
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Share of respondents
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Technologies of Trust. (June 1, 2022). Main factors driving selection of health and beauty brands in Russia in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/
Technologies of Trust. "Main factors driving selection of health and beauty brands in Russia in 2022." Chart. June 1, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/
Technologies of Trust. (2022). Main factors driving selection of health and beauty brands in Russia in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/
Technologies of Trust. "Main Factors Driving Selection of Health and Beauty Brands in Russia in 2022." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/
Technologies of Trust, Main factors driving selection of health and beauty brands in Russia in 2022 Statista, https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/ (last visited July 22, 2024)
Main factors driving selection of health and beauty brands in Russia in 2022 [Graph], Technologies of Trust, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1330514/health-and-beauty-brand-choice-factors-russia/