Health and beauty brand choice factors in Russia 2022

Published by Statista Research Department, Sep 1, 2024
For six out of ten Russians, high quality of products was the most important factor determining their choice of health and beauty product brands, according to a survey from May 2022. The availability of discounts and special offers was the second leading driver, named by one half of the survey respondents.

Main factors driving selection of health and beauty brands in Russia in 2022

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Release date

June 2022

Region

Russia

Survey time period

May 2022

Number of respondents

1,600 respondents

Age group

18 years and older

Supplementary notes

Figures have been rounded.

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