In a survey conducted in February 2022, approximately 34 percent of respondents in the United States said that they impulsively bought an item online to treat themselves. As for around a fifth of respondents, it was the ease of purchase that drove their impulse buying online.
Main reasons driving impulse online purchases of grocery products in the United States in 2022
Characteristic
Share of respondents
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Ipsos. (August 2, 2022). Main reasons driving impulse online purchases of grocery products in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. "Main reasons driving impulse online purchases of grocery products in the United States in 2022." Chart. August 2, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. (2022). Main reasons driving impulse online purchases of grocery products in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. "Main Reasons Driving Impulse Online Purchases of Grocery Products in The United States in 2022." Statista, Statista Inc., 2 Aug 2022, https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos, Main reasons driving impulse online purchases of grocery products in the United States in 2022 Statista, https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/ (last visited July 22, 2024)
Main reasons driving impulse online purchases of grocery products in the United States in 2022 [Graph], Ipsos, August 2, 2022. [Online]. Available: https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/