
Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Get in touch with us nowAccording to a 2024 survey, the majority of the messenger app users in Brazil lived in large cities with populations between 100 thousand to 1 million inhabitants. In contrast, most of the users of Snapchat and iMessage lived in megacities with over 5 million inhabitants. Moreover, besides being used by more than 93 percent of the country's population, WhatsApp users were the most representative of which type of community where messenger app users lived.
Characteristic | Rural community | Small town | Medium-sized town | Large city | City with over 1 million inhabitants | Megacity with over 5 million inhabitants |
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