Brazil: main messenger app users by community 2023

According to a 2023 survey, the majority of the messenger app users in Brazil lived in large cities with populations between 100 thousand to 1 million inhabitants. In contrast, most of the users of Google Chat and iMessage lived in megacities with over 5 million inhabitants. Moreover, besides being used by more than 93 percent of the country's population, WhatsApp users were the most representative of which type of community where messenger app users lived.

Distribution of leading messenger app users in Brazil as of August 2023, by urbanity

Characteristic	Rural community	Small town	Medium-sized town	Large city	City with over 1 million inhabitants	Megacity with over 5 million inhabitants
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Release date

September 2023

More information

Region

Brazil

Survey time period

January to August 2023

Number of respondents

1,713*

Age group

18-64 years

Special properties

messenger app users in Brazil

Method of interview

Online survey

Supplementary notes

Original questions:

’’In what type of community do you live?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Multi Pick;

The Community types are defined as follows:

Rural community: under 5,000 inhabitants
Small town: 5,000 to 20,000 inhabitants
Medium-sized town: 20,000 to 100,000 inhabitants Large city: 100,000 to 500,000 inhabitants / 500,000 to 1,000,000 inhabitants
City with over 1 million inhabitants: 1,000,000 to 5,000,000 inhabitants
Megacity with over 5 million inhabitants: 5,000,000 to 10,000,000 inhabitants / 10,000,000 and more inhabitants

Base for each app:

* Users of messaging apps (total) n=1,713
Discord users n=294
Facebook Messenger users n=833
Google Chat users n=254
iMessage users n=119
Snapchat users n=179
Telegram users n=657
WhatsApp users n=1,611

** The data for Snapchat users was obtained via Statista's Social Media Brand Report instead of the Messenger's brand report for this statistic.