According to a survey conducted among marketers in the United States in March 2022, 38 percent of respondents said the achievement of brand awareness and performance marketing goals constituted the main performance- and pricing-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by 30 percent of respondents citing detailed reporting, measurement, and insights. In comparison, another 30 percent said CTV and OTT advertising were affordable TV options for performance-driven digital marketers.
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Premion. (July 25, 2022). Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. "Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022." Chart. July 25, 2022. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. (2022). Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. "Leading Performance- and Pricing-related Benefits of Connected Tv and Over-the-top Advertising According to Marketers in The United States in March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion, Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 Statista, https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/ (last visited December 31, 2024)
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph], Premion, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
