Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022

Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022

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Release date

July 2022

Region

United States

Survey time period

March 7 to 14, 2022

Number of respondents

151 respondents

Special properties

among ad agency or brand marketers involved in decision-making for CTV/OTT advertising

Method of interview

Online survey

Citation formats
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Statistics on " Connected TV advertising in the United States "

Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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