According to a survey conducted among marketers in the United States in March 2022, 38 percent of respondents said the achievement of brand awareness and performance marketing goals constituted the main performance- and pricing-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by 30 percent of respondents citing detailed reporting, measurement, and insights. In comparison, another 30 percent said CTV and OTT advertising were affordable TV options for performance-driven digital marketers.
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022
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Premion. (July 25, 2022). Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. "Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022." Chart. July 25, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. (2022). Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion. "Leading Performance- and Pricing-related Benefits of Connected Tv and Over-the-top Advertising According to Marketers in The United States in March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
Premion, Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 Statista, https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/ (last visited November 21, 2024)
Leading performance- and pricing-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph], Premion, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1330433/top-performance-pricing-related-benefits-ctv-ott-advertising-us/
