Top video ad types considered a must-buy by marketers in the U.S. 2024

Published by
Michele Majidi,
Jun 10, 2024
According to a survey carried out among video marketers in the United States between February and March 2024, 70 percent of respondents said social video advertising was a must-buy for their media plans. Over 69 percent of respondents considered connected TV (CTV) a must-buy, while 46 percent cited national broadcast and cable TV.

Leading video ad types being considered a must-buy by marketers in the United States as of March 2024

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Release date

April 2024

Region

United States

Survey time period

February 15 to March 1, 2024

Number of respondents

200 respondents

Special properties

among industry leaders who spent at least 50 million U.S. dollars on advertising in 2022

Method of interview

Online survey

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Statistics on " Connected TV advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Connected TV advertising in the United States

Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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