Trust in information included in pharma advertising U.S. 2021

Published by
J. G. Navarro,
Jul 3, 2023
The results of a survey fielded in the United States in August 2021 show that some 31 percent of respondents said they generally trusted information presented in pharmaceutical advertising. Out of these, four percent trusted such advertising strongly.

Trust in information presented in pharmaceutical advertising according to consumers in the United States as of August 2021

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Release date

August 2021

Region

United States

Survey time period

August 12 to 16, 2021

Number of respondents

1,244 respondents

Age group

18 years and older

Supplementary notes

Question: "When viewing pharmaceutical advertising, to what extent do you generally trust or distrust the information being presented shown to you?"

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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