In a survey of consumers in the United States fielded in August 2021, respondents were asked about which media contained the most resonating pharmaceutical advertising in their opinion. Some 42 percent of survey participants aged 55 and older indicated that traditional TV was such a medium, while 22 percent thought the same about direct mail.
Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group
Question: "Thinking about pharmaceutical advertising that is relevant to your own medical needs or conditions, on which of the following mediums is this content most likely to resonate? Please select your top two channels"
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DeepIntent. (August 26, 2021). Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1330398/pharma-ads-resonating-media-age-us/
DeepIntent. "Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group." Chart. August 26, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1330398/pharma-ads-resonating-media-age-us/
DeepIntent. (2021). Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1330398/pharma-ads-resonating-media-age-us/
DeepIntent. "Leading Media and Channels Where Pharmaceutical Advertising Is Considered to Resonate The Most According to Consumers in The United States as of August 2021, by Age Group." Statista, Statista Inc., 26 Aug 2021, https://www.statista.com/statistics/1330398/pharma-ads-resonating-media-age-us/
DeepIntent, Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group Statista, https://www.statista.com/statistics/1330398/pharma-ads-resonating-media-age-us/ (last visited October 02, 2024)
Leading media and channels where pharmaceutical advertising is considered to resonate the most according to consumers in the United States as of August 2021, by age group [Graph], DeepIntent, August 26, 2021. [Online]. Available: https://www.statista.com/statistics/1330398/pharma-ads-resonating-media-age-us/
