During an August 2021 survey conducted in the United States it was found that 30 percent of respondents aged between 35 and 54 years said they found pharmaceutical advertising more memorable when it was relevant to the needs of their friend or family member. At the same time, 51 percent of them said the same about ads that were relevant to their own medical needs.
Leading factors influencing memorability of pharmaceutical advertising according to consumers in the United States as of August 2021, by age group
Question: "When exposed to a pharmaceutical advertisement, such as on TV or online, which of the following makes the ad more memorable to you? Please select all that apply"
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DeepIntent. (April 11, 2022). Leading factors influencing memorability of pharmaceutical advertising according to consumers in the United States as of August 2021, by age group [Graph]. In Statista. Retrieved September 30, 2024, from https://www.statista.com/statistics/1330384/factors-memorability-pharma-ads-age-us/
DeepIntent. "Leading factors influencing memorability of pharmaceutical advertising according to consumers in the United States as of August 2021, by age group." Chart. April 11, 2022. Statista. Accessed September 30, 2024. https://www.statista.com/statistics/1330384/factors-memorability-pharma-ads-age-us/
DeepIntent. (2022). Leading factors influencing memorability of pharmaceutical advertising according to consumers in the United States as of August 2021, by age group. Statista. Statista Inc.. Accessed: September 30, 2024. https://www.statista.com/statistics/1330384/factors-memorability-pharma-ads-age-us/
DeepIntent. "Leading Factors Influencing Memorability of Pharmaceutical Advertising According to Consumers in The United States as of August 2021, by Age Group." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1330384/factors-memorability-pharma-ads-age-us/
DeepIntent, Leading factors influencing memorability of pharmaceutical advertising according to consumers in the United States as of August 2021, by age group Statista, https://www.statista.com/statistics/1330384/factors-memorability-pharma-ads-age-us/ (last visited September 30, 2024)
Leading factors influencing memorability of pharmaceutical advertising according to consumers in the United States as of August 2021, by age group [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1330384/factors-memorability-pharma-ads-age-us/
