In 2022, TikTok influencer marketing videos of brands and companies that activated TikTok branding and awareness campaigns with sponsored content achieving at least 10,000 views and were sponsored by players from the food and drink industry achieved 981.3 million views. The second strongest industry was entertainment, having sponsored branding and awareness videos that made 572 million views on the platform.
Number of TikTok influencer marketing branding and awareness campaigns in the United States and Canada in selected industry in 2023, by views
(in millions)
Methodology: All 9,700 analyzed videos were required to comply with proper FTC disclosure regulations, and were posted between January and December 2022, by creators based in the United States and Canada.
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NeoReach. (July 4, 2023). Number of TikTok influencer marketing branding and awareness campaigns in the United States and Canada in selected industry in 2023, by views (in millions) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1330349/tiktok-influencer-marketing-branding-awareness-campaigns-industry/
NeoReach. "Number of TikTok influencer marketing branding and awareness campaigns in the United States and Canada in selected industry in 2023, by views (in millions)." Chart. July 4, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1330349/tiktok-influencer-marketing-branding-awareness-campaigns-industry/
NeoReach. (2023). Number of TikTok influencer marketing branding and awareness campaigns in the United States and Canada in selected industry in 2023, by views (in millions). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1330349/tiktok-influencer-marketing-branding-awareness-campaigns-industry/
NeoReach. "Number of Tiktok Influencer Marketing Branding and Awareness Campaigns in The United States and Canada in Selected Industry in 2023, by Views (in Millions)." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1330349/tiktok-influencer-marketing-branding-awareness-campaigns-industry/
NeoReach, Number of TikTok influencer marketing branding and awareness campaigns in the United States and Canada in selected industry in 2023, by views (in millions) Statista, https://www.statista.com/statistics/1330349/tiktok-influencer-marketing-branding-awareness-campaigns-industry/ (last visited December 03, 2024)
Number of TikTok influencer marketing branding and awareness campaigns in the United States and Canada in selected industry in 2023, by views (in millions) [Graph], NeoReach, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1330349/tiktok-influencer-marketing-branding-awareness-campaigns-industry/
