In the first quarter of 2022, roughly 77 percent of the TikTok influencer marketing campaigns of brands and companies that activated TikTok campaigns with sponsored content achieving at least 10,000 views presented dedicated content. The second most popular type was integrated content, included in 21 percent of analyzed videos.
Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type
Methodology:All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.
Percentage points exceeding 100 percent are probably due to rounding.
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NeoReach. (July 29, 2022). Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1330343/tiktok-influencer-marketing-content-types/
NeoReach. "Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type." Chart. July 29, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1330343/tiktok-influencer-marketing-content-types/
NeoReach. (2022). Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1330343/tiktok-influencer-marketing-content-types/
NeoReach. "Distribution of Tiktok Influencer Marketing Content in The United States and Canada in 1st Quarter 2022, by Type." Statista, Statista Inc., 29 Jul 2022, https://www.statista.com/statistics/1330343/tiktok-influencer-marketing-content-types/
NeoReach, Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type Statista, https://www.statista.com/statistics/1330343/tiktok-influencer-marketing-content-types/ (last visited October 31, 2024)
Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type [Graph], NeoReach, July 29, 2022. [Online]. Available: https://www.statista.com/statistics/1330343/tiktok-influencer-marketing-content-types/
