TikTok influencer marketing content types in the U.S. & Canada 2022

Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type

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Release date

July 2022

Region

Canada, United States

Survey time period

Q1 2022

Supplementary notes

Methodology:All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " TikTok marketing "

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5
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