In the first quarter of 2022, 90 percent of the TikTok influencer marketing campaigns of brands and companies that activated TikTok campaigns with sponsored content achieving at least 10,000 views were branding and awareness campaigns. The second most popular objective was promoting limited-time offers or promo codes, with 7.4 percent.
Distribution of TikTok influencer marketing campaigns in the United States and Canada in 1st quarter 2022, by objective
Methodology: All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.
Missing percentage points to 100 percent are probably due to rounding.
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NeoReach. (July 29, 2022). Distribution of TikTok influencer marketing campaigns in the United States and Canada in 1st quarter 2022, by objective [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1330335/tiktok-influencer-marketing-objectives/
NeoReach. "Distribution of TikTok influencer marketing campaigns in the United States and Canada in 1st quarter 2022, by objective." Chart. July 29, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1330335/tiktok-influencer-marketing-objectives/
NeoReach. (2022). Distribution of TikTok influencer marketing campaigns in the United States and Canada in 1st quarter 2022, by objective. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1330335/tiktok-influencer-marketing-objectives/
NeoReach. "Distribution of Tiktok Influencer Marketing Campaigns in The United States and Canada in 1st Quarter 2022, by Objective." Statista, Statista Inc., 29 Jul 2022, https://www.statista.com/statistics/1330335/tiktok-influencer-marketing-objectives/
NeoReach, Distribution of TikTok influencer marketing campaigns in the United States and Canada in 1st quarter 2022, by objective Statista, https://www.statista.com/statistics/1330335/tiktok-influencer-marketing-objectives/ (last visited October 02, 2024)
Distribution of TikTok influencer marketing campaigns in the United States and Canada in 1st quarter 2022, by objective [Graph], NeoReach, July 29, 2022. [Online]. Available: https://www.statista.com/statistics/1330335/tiktok-influencer-marketing-objectives/