According to the results of a March 2022 survey conducted in the United States, 32 percent of respondents thought that pharmaceutical advertising was fairly relevant to them or someone in their household, while another 23 percent believed that the level of relevance of pharma ads was poor.
Perception of the relevance of pharmaceutical advertising in the United States as of March 2022
linear TV and CTV uers; owning LG smart televisions
Supplementary notes
Question: "In general, how would you rate the pharmaceutical ads you have seen: Relevance of the product or treatment to you or someone in your household."
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DeepIntent. (April 11, 2022). Perception of the relevance of pharmaceutical advertising in the United States as of March 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1330320/attitude-pharma-ads-relevant-us/
DeepIntent. "Perception of the relevance of pharmaceutical advertising in the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1330320/attitude-pharma-ads-relevant-us/
DeepIntent. (2022). Perception of the relevance of pharmaceutical advertising in the United States as of March 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1330320/attitude-pharma-ads-relevant-us/
DeepIntent. "Perception of The Relevance of Pharmaceutical Advertising in The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1330320/attitude-pharma-ads-relevant-us/
DeepIntent, Perception of the relevance of pharmaceutical advertising in the United States as of March 2022 Statista, https://www.statista.com/statistics/1330320/attitude-pharma-ads-relevant-us/ (last visited October 02, 2024)
Perception of the relevance of pharmaceutical advertising in the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1330320/attitude-pharma-ads-relevant-us/