
Fastest video game IPs to reach 100 million U.S. dollars in mobile player spend 2022
More and more existing video game franchises are making the jump to mobile and trying to capitalize on their pre-existing fanbase to help them conquer a new medium. As of July 2022, newly-released Diablo Immortal managed to generate more than 100 million U.S. dollars in mobile player spending within eight weeks post-release. While impressive, this is still a far cry from the most popular video game IP on mobile of all time - Pokémon GO reached 100 million U.S. dollars in mobile player spending in merely two weeks.