Consumer attitude to the length of pharma advertising in the U.S. 2022

Published by
J. G. Navarro,
Jul 3, 2023
The results of a March 2022 survey conducted in the United States indicate that 40 percent of respondents thought the length of pharmaceutical advertising was fair, while another 19 percent believed that the length of pharma ads was good.

Perception of length of pharmaceutical advertising in the United States as of March 2022

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Release date

April 2022

Region

United States

Survey time period

March 25 to 31, 2022

Number of respondents

2,972 respondents

Age group

18 years and older

Special properties

linear TV and CTV uers; owning LG smart televisions

Supplementary notes

Question: "In general, how would you rate the pharmaceutical ads you have seen: Length of the pharmaceutical ads."

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