Consumer attitude to print ads in the U.S. 2022

Published by
J. G. Navarro,
Jul 3, 2023
During a March 2022 survey conducted in the United States it was found that the majority of the respondents felt neutral about advertising in print publications, while 12 percent said they somewhat disliked these ads. At the same time 38 percent indicated liking print advertising.

Attitude towards advertising in print publications in the United States as of March 2022

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Release date

April 2022

Region

United States

Survey time period

March 25 to 31, 2022

Number of respondents

2,972 respondents

Age group

18 years and older

Special properties

linear TV and CTV uers; owning LG smart televisions

Supplementary notes

Question: "Please indicate how you feel about each of the following types of advertising: Print advertising."

Percentage points exceeding 100 percent are probably due to rounding.

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