Consumer attitude to ads on billboards in the U.S. 2022

Published by
J. G. Navarro,
Jul 3, 2023
During a survey from March 2022 it was found that the majority of U.S. respondents felt neutral about advertising on billboards, while 11 percent said they somewhat disliked these ads. At the same time 32 percent indicated liking billboard advertising.

Attitude towards advertising on billboards in the United States as of March 2022

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Release date

April 2022

Region

United States

Survey time period

March 25 to 31, 2022

Number of respondents

2,972 respondents

Age group

18 years and older

Special properties

linear TV and CTV uers; owning LG smart televisions

Supplementary notes

Question: "Please indicate how you feel about each of the following types of advertising: Billboard advertising."

Percentage points exceeding 100 percent are probably due to rounding.

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Topics

Outdoor advertising worldwideAdvertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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