According to a survey conducted among United States marketers involved in decision-making for connected TV (CTV) and over-the-top (OTT) advertising in March 2022, 85 percent of respondents stated they were very or somewhat concerned over ad fraud. The share of respondents saying they were not too concerned or not concerned at all amounted to 16 percent.
Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022
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Premion. (July 25, 2022). Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1330206/level-of-concern-over-ctv-ott-ad-fraud-us/
Premion. "Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022." Chart. July 25, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1330206/level-of-concern-over-ctv-ott-ad-fraud-us/
Premion. (2022). Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1330206/level-of-concern-over-ctv-ott-ad-fraud-us/
Premion. "Level of Concern over Ad Fraud in Connected Tv (Ctv) and Over-the-top (Ott) Advertising among Marketers in The United States in March 2022." Statista, Statista Inc., 25 Jul 2022, https://www.statista.com/statistics/1330206/level-of-concern-over-ctv-ott-ad-fraud-us/
Premion, Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022 Statista, https://www.statista.com/statistics/1330206/level-of-concern-over-ctv-ott-ad-fraud-us/ (last visited December 30, 2024)
Level of concern over ad fraud in connected TV (CTV) and over-the-top (OTT) advertising among marketers in the United States in March 2022 [Graph], Premion, July 25, 2022. [Online]. Available: https://www.statista.com/statistics/1330206/level-of-concern-over-ctv-ott-ad-fraud-us/
