Digital ad spend in selected markets in Latin America 2024, by device

Published by
J. G. Navarro,
Jul 9, 2024
In June 2024, mobile accounted for an estimated 79.9 percent of Venezuela's digital advertising spending, the highest share among the displayed Latin American markets. In Ecuador, it reached almost 78.2 percent, while in Peru it stood below 71 percent.

Distribution of digital advertising spending in selected markets in Latin America in June 2024, by device

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Release date

July 2024

Region

LAC

Survey time period

June 2024

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

* Puerto Rico was included in the ranking despite being an unincorporated territory of the United States.

The date of release is the date of access.

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Statistics on " Digital advertising in Latin America "

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Other statistics that may interest you Digital advertising in Latin America

Global overview

4

Latin American overview

6

Formats

6

Mobile

4

Audience

5

Spotlight: digital retail media

6

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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