According to a survey conducted in 2022, around 62 percent of apparel consumers in China were between 1980 and 1994. In comparison, Generation-Z consumers accounted for around 23 percent of China's total apparel buyers.
Distribution of apparel consumers in China as of 2022, by generation
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NetEase. (June 23, 2022). Distribution of apparel consumers in China as of 2022, by generation [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
NetEase. "Distribution of apparel consumers in China as of 2022, by generation." Chart. June 23, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
NetEase. (2022). Distribution of apparel consumers in China as of 2022, by generation. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
NetEase. "Distribution of Apparel Consumers in China as of 2022, by Generation." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
NetEase, Distribution of apparel consumers in China as of 2022, by generation Statista, https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/ (last visited December 23, 2024)
Distribution of apparel consumers in China as of 2022, by generation [Graph], NetEase, June 23, 2022. [Online]. Available: https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
