According to a survey conducted in 2022, around 62 percent of apparel consumers in China were between 1980 and 1994. In comparison, Generation-Z consumers accounted for around 23 percent of China's total apparel buyers.
Distribution of apparel consumers in China as of 2022, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NetEase. (June 23, 2022). Distribution of apparel consumers in China as of 2022, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
NetEase. "Distribution of apparel consumers in China as of 2022, by generation." Chart. June 23, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
NetEase. (2022). Distribution of apparel consumers in China as of 2022, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
NetEase. "Distribution of Apparel Consumers in China as of 2022, by Generation." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
NetEase, Distribution of apparel consumers in China as of 2022, by generation Statista, https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/ (last visited November 22, 2024)
Distribution of apparel consumers in China as of 2022, by generation [Graph], NetEase, June 23, 2022. [Online]. Available: https://www.statista.com/statistics/1330110/china-breakdown-of-apparel-consumers-by-generation/
