According to a study conducted in 2022, 32.4 percent of brands on Instagram were using the caption 'link in bio' on their posts. The remaining two-thirds of brands monitored did not make use of the 'link in bio' caption, which redirects users from Instagram to the brand's website.
Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022
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Socialinsider. (January 19, 2022). Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1330084/instagram-global-brands-using-link-in-bio/
Socialinsider. "Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022." Chart. January 19, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1330084/instagram-global-brands-using-link-in-bio/
Socialinsider. (2022). Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1330084/instagram-global-brands-using-link-in-bio/
Socialinsider. "Share of Brands on Instagram Using 'link in Bio' Phrase on Posts Worldwide as of January 2022." Statista, Statista Inc., 19 Jan 2022, https://www.statista.com/statistics/1330084/instagram-global-brands-using-link-in-bio/
Socialinsider, Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022 Statista, https://www.statista.com/statistics/1330084/instagram-global-brands-using-link-in-bio/ (last visited December 21, 2024)
Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022 [Graph], Socialinsider, January 19, 2022. [Online]. Available: https://www.statista.com/statistics/1330084/instagram-global-brands-using-link-in-bio/
