In 2022, digital ads accounted for 20 percent of the total advertising spending in Iceland. The share is significantly lower than in other European countries. In comparison, in Norway, it stood at 51 percent in the same year.
Share of digital in domestic media advertising revenue in Iceland from 2015 to 2022
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Statistics Iceland. (February 2, 2024). Share of digital in domestic media advertising revenue in Iceland from 2015 to 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1330075/iceland-share-digital-ad-revenue/
Statistics Iceland. "Share of digital in domestic media advertising revenue in Iceland from 2015 to 2022." Chart. February 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1330075/iceland-share-digital-ad-revenue/
Statistics Iceland. (2024). Share of digital in domestic media advertising revenue in Iceland from 2015 to 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1330075/iceland-share-digital-ad-revenue/
Statistics Iceland. "Share of Digital in Domestic Media Advertising Revenue in Iceland from 2015 to 2022." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1330075/iceland-share-digital-ad-revenue/
Statistics Iceland, Share of digital in domestic media advertising revenue in Iceland from 2015 to 2022 Statista, https://www.statista.com/statistics/1330075/iceland-share-digital-ad-revenue/ (last visited December 22, 2024)
Share of digital in domestic media advertising revenue in Iceland from 2015 to 2022 [Graph], Statistics Iceland, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1330075/iceland-share-digital-ad-revenue/