According to a study conducted in 2022, the inclusion on Instagram of the phrase 'link in bio' slightly affected engagement rates on posts. Overall, Instagram carousels without the caption generated an average engagement rate of 0.6 percent, compared with 0.58 percent for carousels that used the caption. Image and video content that did not include the phrase 'link in bio' also performed better by 0.02 percent.
Average engagement rate on Instagram posts with usage of 'link in bio' caption as of January 2022, by type of post
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Lightspan Digital. (February 2, 2022). Average engagement rate on Instagram posts with usage of 'link in bio' caption as of January 2022, by type of post [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1330069/instagram-engagement-rate-posts-link-in-bio-by-type/
Lightspan Digital. "Average engagement rate on Instagram posts with usage of 'link in bio' caption as of January 2022, by type of post." Chart. February 2, 2022. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1330069/instagram-engagement-rate-posts-link-in-bio-by-type/
Lightspan Digital. (2022). Average engagement rate on Instagram posts with usage of 'link in bio' caption as of January 2022, by type of post. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1330069/instagram-engagement-rate-posts-link-in-bio-by-type/
Lightspan Digital. "Average Engagement Rate on Instagram Posts with Usage of 'link in Bio' Caption as of January 2022, by Type of Post." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1330069/instagram-engagement-rate-posts-link-in-bio-by-type/
Lightspan Digital, Average engagement rate on Instagram posts with usage of 'link in bio' caption as of January 2022, by type of post Statista, https://www.statista.com/statistics/1330069/instagram-engagement-rate-posts-link-in-bio-by-type/ (last visited July 16, 2024)
Average engagement rate on Instagram posts with usage of 'link in bio' caption as of January 2022, by type of post [Graph], Lightspan Digital, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1330069/instagram-engagement-rate-posts-link-in-bio-by-type/
