How high is the brand awareness of Hulu in the United States? When it comes to video-on-demand users, brand awareness of Hulu is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hulu in the United States? In total, 50% of U.S. video-on-demand users say they like Hulu.
What is the usage share of Hulu in the United States? All in all, 47% of video-on-demand users in the United States use Hulu.
How loyal are the users of Hulu? Around 41% of video-on-demand users in the United States say they are likely to use Hulu again.
What's the buzz around Hulu in the United States? In May and June 2023, about 34% of U.S. video-on-demand users had heard about Hulu in the media, on social media, or in advertising over the past four weeks.
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Hulu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2023
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Hulu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "
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Statista. (June 23, 2023). Hulu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2023 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/forecasts/1305029/hulu-video-on-demand-brand-profile-in-the-united-states
Statista. "Hulu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2023." Chart. June 23, 2023. Statista. Accessed February 13, 2025. https://www.statista.com/forecasts/1305029/hulu-video-on-demand-brand-profile-in-the-united-states
Statista. (2023). Hulu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2023. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/forecasts/1305029/hulu-video-on-demand-brand-profile-in-the-united-states
Statista. "Hulu Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Video-on-demand Users in The United States in 2023." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/forecasts/1305029/hulu-video-on-demand-brand-profile-in-the-united-states
Statista, Hulu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2023 Statista, https://www.statista.com/forecasts/1305029/hulu-video-on-demand-brand-profile-in-the-united-states (last visited February 13, 2025)
Hulu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2023 [Graph], Statista, June 23, 2023. [Online]. Available: https://www.statista.com/forecasts/1305029/hulu-video-on-demand-brand-profile-in-the-united-states
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