A 2022 survey conducted among consumers of leading banks in the United States found that the security of personal information was a leading factor in their choice of a financial institution, with an index value of 100. Survey participants rated the factor of the bank services requiring low or no fees as the second important factor, while fraud protection ranked third with an index value of 83.
Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022
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Verint. (July 12, 2022). Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
Verint. "Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022." Chart. July 12, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
Verint. (2022). Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
Verint. "Leading Factors Influencing Consumers' Choice of a Financial Institution in The United States from March to April 2022." Statista, Statista Inc., 12 Jul 2022, https://www.statista.com/statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
Verint, Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022 Statista, https://www.statista.com/statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/ (last visited December 19, 2024)
Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022 [Graph], Verint, July 12, 2022. [Online]. Available: https://www.statista.com/statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
