Overall, the most important factor when watching video streaming services in Italy was the subscription cost in the second quarter of 2021, with 54 percent of respondents saying this was important to them. While Gen Z rather considered the access to high-quality content and a smooth and seamless experience as most important for them, Gen Xers and baby boomers stated that subscription costs and high-quality content were most essential.
Important factors when using video streaming services in Italy in 2nd quarter 2021, by generation
among consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service
Supplementary notes
Survey question: "What is important to you for using video streaming services?" Definition of age groups: Gen Z: born after 1996 (under 25 years old); Millennials: born between 1983 and 1996 (25-38 years old); Gen X: born between 1967 and 1981 (39-54 years old); Boomers: born between 1948 and 1966 (55-73 years old).
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Criteo. (October 5, 2021). Important factors when using video streaming services in Italy in 2nd quarter 2021, by generation [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1329903/italy-video-streaming-factors/
Criteo. "Important factors when using video streaming services in Italy in 2nd quarter 2021, by generation." Chart. October 5, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1329903/italy-video-streaming-factors/
Criteo. (2021). Important factors when using video streaming services in Italy in 2nd quarter 2021, by generation. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1329903/italy-video-streaming-factors/
Criteo. "Important Factors When Using Video Streaming Services in Italy in 2nd Quarter 2021, by Generation." Statista, Statista Inc., 5 Oct 2021, https://www.statista.com/statistics/1329903/italy-video-streaming-factors/
Criteo, Important factors when using video streaming services in Italy in 2nd quarter 2021, by generation Statista, https://www.statista.com/statistics/1329903/italy-video-streaming-factors/ (last visited December 26, 2024)
Important factors when using video streaming services in Italy in 2nd quarter 2021, by generation [Graph], Criteo, October 5, 2021. [Online]. Available: https://www.statista.com/statistics/1329903/italy-video-streaming-factors/
