A survey from the second quarter of 2021 found that the majority of respondents watched more streaming services because of new or original content, with 47 percent citing this as the reason. Among Gen Z, this was the case for 52 percent, while 45 percent of baby boomers said that new and own productions increased their video streaming consumption. Overall, the second most common reason was spending more time at home during COVID-19, followed by the possibility to watch anytime and anywhere.
Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation
among consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service
Supplementary notes
Survey question: "Which of the following are reasons you’re now watching more video streaming services?" Definition of age groups: Gen Z: born after 1996 (under 25 years old); Millennials: born between 1983 and 1996 (25-38 years old); Gen X: born between 1967 and 1981 (39-54 years old); Boomers: born between 1948 and 1966 (55-73 years old).
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Criteo. (October 5, 2021). Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1329881/italy-video-streaming-reasons/
Criteo. "Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation." Chart. October 5, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1329881/italy-video-streaming-reasons/
Criteo. (2021). Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1329881/italy-video-streaming-reasons/
Criteo. "Reasons to Watch More Video Streaming Services in Italy in 2nd Quarter 2021, by Generation." Statista, Statista Inc., 5 Oct 2021, https://www.statista.com/statistics/1329881/italy-video-streaming-reasons/
Criteo, Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation Statista, https://www.statista.com/statistics/1329881/italy-video-streaming-reasons/ (last visited December 18, 2024)
Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation [Graph], Criteo, October 5, 2021. [Online]. Available: https://www.statista.com/statistics/1329881/italy-video-streaming-reasons/
