A 2021 survey revealed that consumer awareness of eSIM technology, or embedded SIMs, increased from 2020 to 2021 yet remained low overall with an average of little more than 25 percent of respondents worldwide who had heard of eSIMs. South Korean consumers were the only demographic to show no change in awareness since 2020, whereas Japanese consumers indicated both the largest increase of eSIM awareness and the most total respondents who had heard of eSIMs in 2021, at 33 percent in 2021 compared to 22 percent in 2020.
Consumer awareness of eSIM technology worldwide in 2020 and 2021, by country
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GSMA Intelligence. (March 2, 2022). Consumer awareness of eSIM technology worldwide in 2020 and 2021, by country [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1329859/consumer-awareness-of-esims-by-country/
GSMA Intelligence. "Consumer awareness of eSIM technology worldwide in 2020 and 2021, by country." Chart. March 2, 2022. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1329859/consumer-awareness-of-esims-by-country/
GSMA Intelligence. (2022). Consumer awareness of eSIM technology worldwide in 2020 and 2021, by country. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1329859/consumer-awareness-of-esims-by-country/
GSMA Intelligence. "Consumer Awareness of Esim Technology Worldwide in 2020 and 2021, by Country." Statista, Statista Inc., 2 Mar 2022, https://www.statista.com/statistics/1329859/consumer-awareness-of-esims-by-country/
GSMA Intelligence, Consumer awareness of eSIM technology worldwide in 2020 and 2021, by country Statista, https://www.statista.com/statistics/1329859/consumer-awareness-of-esims-by-country/ (last visited November 13, 2024)
Consumer awareness of eSIM technology worldwide in 2020 and 2021, by country [Graph], GSMA Intelligence, March 2, 2022. [Online]. Available: https://www.statista.com/statistics/1329859/consumer-awareness-of-esims-by-country/
