According to a May 2022 study, consumers worldwide were canceling subscriptions nearly twice as fast as they were taking out new ones. In Mexico, for instance, 45 percent of respondents reported canceling at least one subscription in the previous month, versus 27 percent who said they had subscribed to at least a single new one in that period. In both the United States and the UK, 29 percent of consumers had terminated a current membership.
Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (June 28, 2022). Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
YouGov. "Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022." Chart. June 28, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
YouGov. (2022). Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
YouGov. "Share of Consumers Who Canceled or Took out a New Subscription in Selected Countries Worldwide in May 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
YouGov, Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022 Statista, https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/ (last visited December 03, 2024)
Share of consumers who canceled or took out a new subscription in selected countries worldwide in May 2022 [Graph], YouGov, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
