According to a 2024 survey, identifying which women's athletic apparel brands are showing the most growth in popularity among Gen Z, lululemon came out on top, with a score of 100. Nike followed in second place.
Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2024
The source attribute a "brand heat" score from 0-100, showing which brands are gaining in popularity, to identify brands showing the most positive growth trajectory.
* The survey count is for Gen Z, milllennials, and Gen X. Breakdowns for each generation are not provided.
The source does not specify the date of the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
L.E.K. Consulting. (February 27, 2024). Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1329831/womens-athletic-apparel-popularity-growth/
L.E.K. Consulting. "Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2024." Chart. February 27, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1329831/womens-athletic-apparel-popularity-growth/
L.E.K. Consulting. (2024). Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1329831/womens-athletic-apparel-popularity-growth/
L.E.K. Consulting. "Popularity Growth Index of Leading Women's Athletic Apparel Brands among Generation Z in The United States in 2024." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1329831/womens-athletic-apparel-popularity-growth/
L.E.K. Consulting, Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2024 Statista, https://www.statista.com/statistics/1329831/womens-athletic-apparel-popularity-growth/ (last visited December 21, 2024)
Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2024 [Graph], L.E.K. Consulting, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1329831/womens-athletic-apparel-popularity-growth/
