According to a 2024 survey, identifying which women's apparel brands are showing the most growth in popularity among Gen Z, SKIMS came out on top , achieving the maximum score of 100. Shein was not far behind, with a score of 94.
Popularity growth index of leading women's casual apparel brands among Generation Z in the United States in 2024
The source attribute a "brand heat" score from 0-100, showing which brands are gaining in popularity, to identify brands showing the most positive growth trajectory.
* The survey count is for Gen Z, milllennials, and Gen X. Breakdowns for each generation are not provided.
The source does not specify the date of the survey.
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L.E.K. Consulting. (February 27, 2024). Popularity growth index of leading women's casual apparel brands among Generation Z in the United States in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1329803/womens-casual-apparel-popularity-growth/
L.E.K. Consulting. "Popularity growth index of leading women's casual apparel brands among Generation Z in the United States in 2024." Chart. February 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1329803/womens-casual-apparel-popularity-growth/
L.E.K. Consulting. (2024). Popularity growth index of leading women's casual apparel brands among Generation Z in the United States in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1329803/womens-casual-apparel-popularity-growth/
L.E.K. Consulting. "Popularity Growth Index of Leading Women's Casual Apparel Brands among Generation Z in The United States in 2024." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1329803/womens-casual-apparel-popularity-growth/
L.E.K. Consulting, Popularity growth index of leading women's casual apparel brands among Generation Z in the United States in 2024 Statista, https://www.statista.com/statistics/1329803/womens-casual-apparel-popularity-growth/ (last visited December 22, 2024)
Popularity growth index of leading women's casual apparel brands among Generation Z in the United States in 2024 [Graph], L.E.K. Consulting, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1329803/womens-casual-apparel-popularity-growth/
