During a survey published in August 2024, approximately 60 percent of responding adult consumers in the United States reported receiving the right amount of direct mail. Around 23 percent said they received it too frequently. According to the same study, U.S. consumers' leading expectations toward direct mail marketing included personalization.
Consumer perception of direct mail frequency in the United States as of August 2024
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Lob. (August 5, 2024). Consumer perception of direct mail frequency in the United States as of August 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1329774/direct-mail-frequency-perception/
Lob. "Consumer perception of direct mail frequency in the United States as of August 2024." Chart. August 5, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1329774/direct-mail-frequency-perception/
Lob. (2024). Consumer perception of direct mail frequency in the United States as of August 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1329774/direct-mail-frequency-perception/
Lob. "Consumer Perception of Direct Mail Frequency in The United States as of August 2024." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/1329774/direct-mail-frequency-perception/
Lob, Consumer perception of direct mail frequency in the United States as of August 2024 Statista, https://www.statista.com/statistics/1329774/direct-mail-frequency-perception/ (last visited December 21, 2024)
Consumer perception of direct mail frequency in the United States as of August 2024 [Graph], Lob, August 5, 2024. [Online]. Available: https://www.statista.com/statistics/1329774/direct-mail-frequency-perception/