Consumer perception of direct mail frequency in the U.S. 2024

Published by
J. G. Navarro,
Aug 26, 2024

During a survey published in August 2024, approximately 60 percent of responding adult consumers in the United States reported receiving the right amount of direct mail. Around 23 percent said they received it too frequently. According to the same study, U.S. consumers' leading expectations toward direct mail marketing included personalization.

Consumer perception of direct mail frequency in the United States as of August 2024

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2024

Region

United States

Survey time period

as of August 5, 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date. The date given is the release date.

Percentage points falling behind 100 are probably due to rounding.

Original question: "How would you describe the frequency of direct mail you receive from brands overall? (Select one response.)"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Direct mail advertising and marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Direct mail advertising and marketing in the United States

Overview

8

Market structure

6

Marketers' perspective

8

Consumers' perspective

8

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.