According to a survey conducted in the United States in July 2022, three-quarters of Gen Z adults had used YouTube in the past month at least once a day, and 19 percent had used the platform at least once a week. For TikTok, 59 percent of respondents said they had used the platform every day within the past month. Additionally, 72 percent of Gen Z adults said they had not used LinkedIn, and 86 percent reported the same for Clubhouse.
Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency
Characteristic
At least once a day
At least once a week
At least once a month
Never
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Morning Consult. (August 23, 2022). Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1329709/us-gen-z-usage-social-media-by-frequency/
Morning Consult. "Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency." Chart. August 23, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1329709/us-gen-z-usage-social-media-by-frequency/
Morning Consult. (2022). Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1329709/us-gen-z-usage-social-media-by-frequency/
Morning Consult. "Share of Generation Z Adults in The United States Who Use Selected Social Media Platforms in July 2022, by Frequency." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/statistics/1329709/us-gen-z-usage-social-media-by-frequency/
Morning Consult, Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency Statista, https://www.statista.com/statistics/1329709/us-gen-z-usage-social-media-by-frequency/ (last visited July 22, 2024)
Share of Generation Z adults in the United States who use selected social media platforms in July 2022, by frequency [Graph], Morning Consult, August 23, 2022. [Online]. Available: https://www.statista.com/statistics/1329709/us-gen-z-usage-social-media-by-frequency/