Share of people who made purchases through social media in Poland 2023-2024

Published by
Adriana Sas,
Jul 9, 2024

In 2024, 13 percent of respondents in Poland purchased products through social media through a group on social media. However, 56 percent never made a purchase on social media.

Share of people who made purchases through social media in Poland from 2023 to 2024

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Release date

July 2024

Region

Poland

Survey time period

2023 to 2024

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Excluding live commerce

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Market overview

8

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Allegro

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Online shopping behavior

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Payment methods & spending

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Delivery

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Forecasts

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Topics

E-commerce in PolandDigital payments in PolandE-commerce in the United Kingdom (UK)BLIKE-commerce in the European Union
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