E-commerce online unique users in Italy 2019-2024

Published by Daniela Coppola, Aug 6, 2024

In March 2024, 38.5 million people used e-commerce websites and apps in Italy, up from previous month. A comparison with March 2022 indicates that approximately 693,000 new online users have used e-commerce platforms in Italy.

Number of unique users of e-commerce websites and apps in Italy from January 2019 to March 2024 (in millions)

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Release date

July 2024

Region

Italy

Survey time period

January 2019 to March 2024

Special properties

unique users on websites and apps

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Statistics on " E-commerce in Italy "

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Market overview

6

E-commerce adoption

5

Segments

6

Leading platforms

5

Shopping & payment

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Further related statistics

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Statistics

Topics

E-commerce in ItalyInternet usage in ItalyOnline grocery market in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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