J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowConsumers' preferred direct mail formats for brands they know in the U.S. 2024
During a survey published in August 2024, approximately 39 percent of responding adult consumers in the United States reported preferring to receive catalogs and magazines from brands they already had a relationship with. Letters and envelopes followed, mentioned by 21 percent, while brochures and postcards rounded up the top four, cited by 20 and 19 percent, respectively. According to the same study, the most appealing direct mail marketing image types for U.S. consumers included products, services, events, and locations.
