During a survey published in August 2024, approximately 39 percent of responding adult consumers in the United States reported preferring to receive catalogs and magazines from brands they already had a relationship with. Letters and envelopes followed, mentioned by 21 percent, while brochures and postcards rounded up the top four, cited by 20 and 19 percent, respectively. According to the same study, the most appealing direct mail marketing image types for U.S. consumers included products, services, events, and locations.
Direct mail formats consumers preferred to receive from brands with which they already had a relationship in the United States as of August 2024
The source does not specify the survey date. The date given is the release date.
Original question: "You mentioned you prefer to receive the following direct mail formats from brands you already have a relationship with. Which of the following are you most likely to read? (Select one response.)"
Percentage points exceeding 100 are probably due to rounding.
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Lob (@Lobcom). (August 5, 2024). Direct mail formats consumers preferred to receive from brands with which they already had a relationship in the United States as of August 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
Lob (@Lobcom). "Direct mail formats consumers preferred to receive from brands with which they already had a relationship in the United States as of August 2024." Chart. August 5, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
Lob (@Lobcom). (2024). Direct mail formats consumers preferred to receive from brands with which they already had a relationship in the United States as of August 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
Lob (@Lobcom). "Direct Mail Formats Consumers Preferred to Receive from Brands with Which They Already Had a Relationship in The United States as of August 2024." Statista, Statista Inc., 5 Aug 2024, https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
Lob (@Lobcom), Direct mail formats consumers preferred to receive from brands with which they already had a relationship in the United States as of August 2024 Statista, https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/ (last visited December 30, 2024)
Direct mail formats consumers preferred to receive from brands with which they already had a relationship in the United States as of August 2024 [Graph], Lob (@Lobcom), August 5, 2024. [Online]. Available: https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
