During a survey published in July 2023, over half (55 percent) of responding adult consumers in the United States reported preferring to receive catalogs and magazines from brands they already had a relationship with. From brands they did not know, brochures (including pamphlets and booklets) were the favorite format, mentioned by 46 percent of respondents.
Direct mail formats consumers preferred to receive in the United States as of July 2023, by brand familiarity
Characteristic
Brands you don’t know
Brands you know, but haven’t purchased from
Brands you already have a relationship with
A brand you haven’t purchased from in over a year
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lob (@Lobcom). (July 19, 2023). Direct mail formats consumers preferred to receive in the United States as of July 2023, by brand familiarity [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
Lob (@Lobcom). "Direct mail formats consumers preferred to receive in the United States as of July 2023, by brand familiarity." Chart. July 19, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
Lob (@Lobcom). (2023). Direct mail formats consumers preferred to receive in the United States as of July 2023, by brand familiarity. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
Lob (@Lobcom). "Direct Mail Formats Consumers Preferred to Receive in The United States as of July 2023, by Brand Familiarity." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/
Lob (@Lobcom), Direct mail formats consumers preferred to receive in the United States as of July 2023, by brand familiarity Statista, https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/ (last visited August 24, 2024)
Direct mail formats consumers preferred to receive in the United States as of July 2023, by brand familiarity [Graph], Lob (@Lobcom), July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1329564/preferred-direct-mail-formats-us/