A survey from March 2022 found that seeing targeted TV and video ads improved the viewing experience for nearly two in three U.S. adults. Eight percent of respondents even stated that these ads have a significant impact on their television viewing experience. Meanwhile, roughly one-third of participants interviewed observed no improvement.
Impact of targeted ads on the overall TV and video viewing experience the United States as of March 2022
linear TV and CTV uers; owning LG smart televisions
Supplementary notes
Question: "How much, if at all, does seeing ads that are more targeted to you (based on your online preferences and habits) impact your overall experience?"
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DeepIntent. (April 11, 2022). Impact of targeted ads on the overall TV and video viewing experience the United States as of March 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1329540/targeted-ads-impact-viewing-experience-us/
DeepIntent. "Impact of targeted ads on the overall TV and video viewing experience the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1329540/targeted-ads-impact-viewing-experience-us/
DeepIntent. (2022). Impact of targeted ads on the overall TV and video viewing experience the United States as of March 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1329540/targeted-ads-impact-viewing-experience-us/
DeepIntent. "Impact of Targeted Ads on The Overall Tv and Video Viewing Experience The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1329540/targeted-ads-impact-viewing-experience-us/
DeepIntent, Impact of targeted ads on the overall TV and video viewing experience the United States as of March 2022 Statista, https://www.statista.com/statistics/1329540/targeted-ads-impact-viewing-experience-us/ (last visited October 02, 2024)
Impact of targeted ads on the overall TV and video viewing experience the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1329540/targeted-ads-impact-viewing-experience-us/