A 2022 survey among U.S. connected TV and linear TV users revealed that the majority of respondents saw no differences between ads on pay TV and video streaming services. However, the share of respondents perceiving ads to be better on streaming platforms was higher in all surveyed areas than that of adults observing cable and satellite TV ads to be better. Ad break length and number of ads seen have been in particular considered as being better on streaming services, with 42 percent and 39 percent of respondents claiming that, respectively.
Perceived differences between ads on pay TV and video streaming services among linear TV and CTV consumers in the United States as of March 2022
linear TV and CTV users; owning LG smart televisions
Supplementary notes
Question: "How do the ads you see on streaming services/apps compare to the ads you see on cable/satellite TV in each of the following areas?" Missing percentage points to 100 percent are probably due to rounding.
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DeepIntent. (April 11, 2022). Perceived differences between ads on pay TV and video streaming services among linear TV and CTV consumers in the United States as of March 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1329521/difference-ads-on-pay-tv-vs-streaming-us/?locale=en
DeepIntent. "Perceived differences between ads on pay TV and video streaming services among linear TV and CTV consumers in the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1329521/difference-ads-on-pay-tv-vs-streaming-us/?locale=en
DeepIntent. (2022). Perceived differences between ads on pay TV and video streaming services among linear TV and CTV consumers in the United States as of March 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1329521/difference-ads-on-pay-tv-vs-streaming-us/?locale=en
DeepIntent. "Perceived Differences between Ads on Pay Tv and Video Streaming Services among Linear Tv and Ctv Consumers in The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/1329521/difference-ads-on-pay-tv-vs-streaming-us/?locale=en
DeepIntent, Perceived differences between ads on pay TV and video streaming services among linear TV and CTV consumers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1329521/difference-ads-on-pay-tv-vs-streaming-us/?locale=en (last visited November 21, 2024)
Perceived differences between ads on pay TV and video streaming services among linear TV and CTV consumers in the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/1329521/difference-ads-on-pay-tv-vs-streaming-us/?locale=en
