Consumer comparison of ads on pay TV vs. streaming services in the U.S. 2022

Perceived differences between ads on pay TV and video streaming services among linear TV and CTV consumers in the United States as of March 2022

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Release date

April 2022

Region

United States

Survey time period

March 25 to 31, 2022

Number of respondents

2,972 respondents

Age group

18 years and older

Special properties

linear TV and CTV users; owning LG smart televisions

Supplementary notes

Question: "How do the ads you see on streaming services/apps compare to the ads you see on cable/satellite TV in each of the following areas?"
Missing percentage points to 100 percent are probably due to rounding.

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For single users
$199 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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